“We like surprises, and the asterisk adds a layer of discovery to all our brand communications — rewarding consumers for taking that extra moment to connect the dots.”

– Fame Retail


Fame Notebooks

Pattern + Print

Every year or so, Fame produces a batch of branded Moleskine Notebooks spotlighting their signature asterisk. A new brand pattern was developed for these holiday-themed designs, inspired by cold Minnesota winters and falling snow. Notebooks were screenprinted and given to friends of Fame, employees, and prospective clients.

The printing is limited to two colors, keeping the look simple, while highlighting Fame's brand colors. Each unique design either wraps around to the back cover or includes a graphic accent on the back.


Agency: Fame Retail
CD: Jennifer Sheeler
Designer: Stephanie Hoogerwerf
Copywriter: Julie Feyerer
Screenprinting: Rebel Ink