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HGA Architects wanted an editorial template for creating business proposals as well as an internal presentation template.

 
 
 
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Visual elements from the InDesign template were incorporated into the PowerPoint template to create a cohesive look.

 
 
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Employees were given coordinating custom notebooks which included a condensed version of the HGA charter and strategy.

 
 
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HGA Corporate Communication Design

Brand Development + Editorial + Presentation + Print

HGA is a national architecture, engineering, and planning firm headquartered in Minneapolis. Very, Inc. refreshed their branding and created editorial and presentation templates to be used internally.

Firstly, a large variety of editorial layouts were designed with revised colors and fonts. New visual elements were also added—a bright orange bar behind the HGA logo, brown and red tabs to separate sections, large page numbers in the upper right corner of spreads, arrows as bullet points, red lines to separate text, shapes with transparency, and custom infographics.

An internal presentation template was then designed to reflect the new look of the editorial template, accompanied by custom notebooks for employees. Lastly, HGA's brand guidelines were updated with colors, fonts, and variety of new visual elements used throughout the templates.

Credits

Agency: Very, Inc.
CD + Lead Designer: Sarah McNerney
Designer: Stephanie Hoogerwerf
Copywriter: Elysia Gerber