Jacobs Marketing wanted a brand refresh and presentation template. A unique monogram logo was designed, inspired by the agency's tagline.
Business cards were created as a proof of concept, showing just one of the many ways the logo and color palette could be extended to print.
Jacobs Marketing Proposed Rebrand
Branding + Presentation + Print
Jacobs is a Minneapolis-based retail sales agency that represents consumer product brands to Target. Their category expertise includes beauty, health, personal care, housewares, stationary, baby, travel, pet, electronics, and grocery. Jacobs was looking to modernize their overall brand and refresh their standard presentation template.
A unique monogram logo was designed, inspired by the agency's tagline—"We Connect and Guide for Our Partners to Thrive." Driven by their broad range of categories, a dynamic color palette was developed to be both bold and soft. Colors include a cheerful red, powder blue, turquoise, deep purple, and medium grey. A PowerPoint template was then designed with a variety of text layouts, section dividers, and infographics to fit Jacobs' specific presentation needs.
Agency: Fame Retail
CD: Yves Roux
Designer: Stephanie Hoogerwerf