Let's Dish! wanted new packaging labels for their frozen meals. A color-coded system was developed to differentiate between proteins, making meals easy to grab and go.
Let's Dish! Packaging Labels
Let's Dish! is a Minneapolis-based meal preparation company. Their business model allows customers to make or pick up prepared meals, designed to be frozen and then cooked at the time the customer needs them. They had recently been given the opportunity to test the sale of their meals in store at various Coborn's locations and wanted new packaging.
Fame utilized the Let's Dish! logo, brand colors, fonts, and patterns to create colorful packaging that would be true to the brand and stand out on the shelf. To help differentiate between their wide range of meals, a color-coded system was developed for proteins—beef (dark blue), chicken (orange), pork (red), seafood (light blue), and vegetarian (green).
Agency: Fame Retail
CD: Yves Roux
Designer: Stephanie Hoogerwerf
Copywriter: Julie Feyerer