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MyBurger is a fast-casual burger joint with seven locations across the Twin Cities. They wanted to take their food to the streets. Thus, BERT (Burger Emergency Response Team) was born.

 
 
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MyBurger Food Truck

Badge + Vehicle Wrap + Apparel

MyBurger envisioned a food truck of their own for catering events and serving food on the streets alongside their competitors. Every MyBurger location has its own unique and quirky theme, and they wanted their food truck to follow suit.

Fame created BERT—a "burger-mergency" vehicle—that would travel across the city dealing with hunger quickly and efficiently. Inspired by all different types of emergency vehicles, the design includes the lettering, "Burger Emergency Response Team" lining the top, bold argyle graphics flanking the BERT badge along the sides, flashing lights (only when parked, of course), bright colors, and playful phrases like, "Double Original to the rescue." and "Calm down. It's just ketchup."

After completing the food truck, a shirt was designed for BERT employees and enthusiasts, inspired by paramedic apparel.

Credits

Agency: Fame Retail
CD: Yves Roux
Designer: Stephanie Hoogerwerf
Copywriter: Julie Feyerer