This personal brand contrasts elegant layout and type with organic color and texture. Handmade details create a thoughtful vibe throughout.


Personal Brand

Branding + Print

A cohesive personal brand is key when promoting oneself for a new job or in a networking setting. This system includes a résumé, colorful business card and thank you note, brown kraft envelope, and portfolio samples. The logotype and jade green color are also displayed on the coordinating portfolio website, bringing the brand full circle.

Custom elements create a thoughtful vibe throughout and deliver a dash of joy to the recipient. Business cards and thank you notes were painted by hand, making every piece unique. Rubber stamps with black ink were used to imprint the lettering, "thank you" inside the notes and return address on the envelopes. Collectible postage stamps were carefully mixed and matched to add a bit of flair. A personalized white wax seal was the finishing touch.


Designer + Watercolor Artist: Stephanie Hoogerwerf