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Überrito is a fast-casual Mexican restaurant that offers customizable burritos, bowls, nachos, tacos, and salads. They wanted to create a unique dining experience with a cutting-edge space.

 
 
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Überrito Proposed Restaurant Design

Branding + Illustration + Retail

Überrito is a fast-casual Mexican restaurant chain headquartered in Houston, Texas. They wanted to create a memorable dining experience that would keep customers coming back for more. Because they had an established logo but little to no branding, there was an opportunity to explore color palettes, fonts, and illustration styles.

Fame landed on a geo-playful concept with a simple, bold palette to invigorate the space and reinforce the fresh, flavorful vibe. A large mural is the focal point of the restaurant—seemingly abstract shapes come together to create ingredients traditionally found in Mexican cuisine. The illustration style used for the mural, menu, and sculptural wall elements is echoed throughout the space with angular lighting fixtures, floor tile, and chairs.

Credits

Agency: Fame Retail
CD: Yves Roux
Designer: Stephanie Hoogerwerf
Environmental Designer: Conrad Chin
Copywriter: Julie Feyerer
3D Renderings: John Olson