West Paw Design wanted to update their packaging with a new look, two additional languages, and eco-friendly materials.


Unique dielines were made for the Zogoflex line, and tri-fold hang tags were used for pet beds, blankets, apparel, and plush toys.


West Paw Design Packaging


West Paw Design is a small manufacturer of high-quality pet products located in Bozeman, Montana. Very, Inc. redesigned the packaging for their entire product line, which is distributed and sold in over 30 countries.

The updated packaging makes heavy use of West Paw Brown, helping the products stand out on the shelf. Pets are shown as white silhouettes, and products are highlighted with branded colors. With the addition of French and Spanish, English was kept in white lettering and the additional languages were shown in color to keep strong visual hierarchy.

West Paw is highly committed to the planet, earning them a B Corp certification. B Corps hold an above-and-beyond commitment to healthier employees, sustainable practices, transparency, and accountability. Very, Inc. worked with different vendors to ensure that the new packaging would be more eco-friendly than ever:

Made from 100% post-consumer waste. FSC Certified, Green-e Certified, Green Seal Certified. The ink is water based, non-toxic, and biodegradable. It is recyclable, processed chlorine free (PCF), and 100% designed and manufactured in the USA.


Agency: Very, Inc.
CD: Sarah McNerney
Designer: Stephanie Hoogerwerf
Copywriter: Elysia Gerber
Dielines + Printing: Imagine!